Content strategy focuses on the planning, creation, delivery, and governance of content. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website.
Enter content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.